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Building in public with AI

Direct AI with intent, not vibes.

Most AI advice is about going faster. But speed was never the problem — judgment is. Without it, you just ship the wrong thing faster.

Watch me build my own side-projects alongside a full-time job — bots doing the heavy lifting, me making the calls about what's worth building. Steal my workflows, and finally get your own thing off the ground.

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Magda & Bots — Magda directing AI at a late-night build station while little robots build alongside her

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What I believe

Building with AI is mostly a thinking problem.

  • A Magda & Bots robot weighing what's worth building with AI

    Decide before you build anything.

    The model will happily make whatever you point it at. Whether it's worth making — the right thing, for the right person, to a bar you've actually set — is the one call it can't make for you. That call is the whole game.

  • A Magda & Bots robot being directed — steering AI tools with taste and intent

    Direct the bots — don't chase them.

    You don't need to be an expert in code, design, or copy — you need to recognize good work and tell the bots what you want. Direction and taste are the skills that last; the tools underneath them keep changing.

  • A Magda & Bots robot building solo — one person shipping with AI

    Nobody's coming to save you.

    Good thing you don't need them. One decided person with AI can now make what used to take a team and a budget. The honest answer isn't anxiety, it's agency: decide, start, and you'll be surprised how far it takes you.

Magda Ursulean, the engineer behind Magda & Bots, building side-projects with AI

Who's Magda

No team, no runway — the same evenings and weekends you have.

Which means I'm not reporting from the far side of success — I'm a step ahead on the same path, turning around to show you what I just figured out. When I haven't cracked something yet, I'll say so. What I most want you to walk away with is the mental models for building well — the part that keeps paying off no matter which bot's in the spotlight.

More about me →

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Yes — a bot helped write this page. The em dashes are a dead giveaway (they can't quit them). But every call about what it actually says was mine. Just practicing what I preach — let AI do the work, the thinking stays human.